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Westrow’s 2018 Colour Predictions

AFTER WATCHING THE SS18 SHOWS LAST AUTUMN, JENNY PELTER SPOKE ABOUT COLOUR PREDICTIONS WITH COLOUR WORLD UK AND PICKED OUT THREE COLOUR TRENDS SHE IS PREDICTING TO BE HEADING TO THE TOP IN 2018!

Jenny Pelter is the Technical Director in the Westrow Creative Team and the co-franchisee for Westrow Street Lane.

Colour Predictions


BRONZE GODDESS

Westrow Colour SS18

At Fashion Week SS18, model of the moment was Kaia Gerber, daughter of the original brunette supermodel Cindy Crawford. So it’s no surprise that colourists backstage were keen to play up to Kaia’s brunette reputation with shades as close to her natural colour as possible.

My favourite of these shades was a beautiful warm bronze colour that she rocked at Isabel Marant SS18. A rich coppery brown, that appeared to have been painted with a freehand technique and which reflected the light beautifully. It’s the perfect antidote to all the shades of blonde we see so much of throughout the summer.

The beauty of bronze is that it looks so natural, yet striking. It can really lift certain skin tones and complexions. Medium and darker complexions with pink undertones can pull off a lighter shade of bronze. However yellow skin tones, especially those with very dark eyes, run the risk of appearing more sallow next to lighter bronze tones.

When colouring the hair bronze I would stick to using a Foilyage technique, similar to Balayage, but using foils. This should give just enough subtle colour placement to brighten and warm up brunette locks.


ICE ICE BABY

Westrow colour SS18

Cooler shades of white blonde are simply gorgeous for summer. It’s no surprise that the SS18 shows were both a platform to showcase and show off the trend. Versus SS18 models who wore the look beautifully. Kim Kardashian went an icy shade of silver and used Fashion Week as a chance to show the world.

I predict that it will be the more natural variations of white blonde that will be most popular once we get in to next season – rather than the silver hued shade that Kim K sported.

At Roberta Einer’s SS18 show the look was Californian girl post-surf, so hair was very white though the crown and front – more sun-beaten than sunkissed. Meanwhile at Peter Pilotto, the shade was very pale baby blonde; very Scandinavian and pure. This is the kind of shade that calls for a lot of post-colour care. Ideally a condition-preserving treatment during the colouring process. A full colour consultation is also essential to determine whether this high-maintenance colour is suitable and if so, which shade is best suited to the client’s skin tone.


DYNAMIC

Westrow-colour-trends-2

The Nineties have been a key style reference for a couple of seasons now. This season, even hair colour won’t escape the influence of this era. At Moschino SS18 the clothes, make-up and haircuts all had a clearly identifiable Nineties’ vibe and were unmistakably inspired by the original supermodels of the decade.

The Moschino models showed off a variety of hair colours, but two key features defined the look. Firstly, all the colours were apparently based on Nineties’ icons. We saw Pamela Anderson blonde, Winona Ryder’s 1991 raven shade and Linda Evangelista’s iconic red. Secondly, every shade had that ‘fresh from a bottle’ appearance, characterised by its one-dimensional shade, an almost artificial-looking colour and plenty of colourful vibrancy.

Recreate this Nineties’ style in salon by lifting the base from root to tips before applying a single shade of vibrant red all over. This creates a uniform lightened foundation. A colour-care treatment such as Olaplex, will protect the hair from any potential damage. Then finish with a deep conditioning follow-up treatment to give that all-important supermodel gloss finish. We recommend the Kérastase Instant Ritual.


We can’t wait to see this colour predictions in circulation!

Westrow Hair