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Westrow
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Meet the Creative Team

The Westrow Artistic Team is constantly in demand, educating and innovating at events across the globe. Dedicated to discipline, the team is at the forefront of creativity and continually strives for excellence, pushing the boundaries in both contemporary cut and colour techniques that constantly push the creative boundaries.

Members of the team won the 2012 L’Oréal Colour Trophy Grand Final, 2012 It Guy award on Creative HEAD’s It List, Steve Rowbottom was crowned Business Director of the Year at the 2012 British Hairdressing Business Awards (with his business partner Marc Westerman) and finalist in Salon of the Year and Franchisor of the Year at the same event. Steve was also a finalist in Most Wanted Business Thinker and North Western Hairdresser of the Year at the 2012 British Hairdressing Awards. With so many accolades under their creative belt the team strives for excellence in all areas and have become renowned on the creative and educational circuit as masters of their craft.

Creative Team

Steve Rowbottom
Creative Director

Since establishing the award-winning Westrow hairdressing group in 1987 with co-owner Marc Westerman, Steve Rowbottom has, as head of creative direction, taken the brand from strength to strength. Creatively-minded but commercially savvy, Steve is forward thinking in all areas integral to the evolution of the Westrow business, which celebrated 27 years this year, and currently has eight salons across Yorkshire with a 5,000 sq. ft. educational Academy in the heart of Leeds. Responsible for keeping the brand at the forefront of technical excellence, and with a dedication to discipline, Steve loves re-interpreting classic techniques, is committed to education and pushing the creative boundaries, and strives for excellence in all areas. Steve was Business Director of the Year at the 2012 British Hairdressing Business Awards.. Read more

Leanne Brown
Education Director

Leanne Brown is Education Director of the Westrow Artistic Team, headed up by Steve Rowbottom. With a forte in men’s hairdressing and barbering techniques, Leanne works alongside Steve to deliver education to staff at each of Westrow’s eight salons across Yorkshire, as well as the Westrow Academy. Former winner of the L’Oréal Colour Trophy Men’s Image Award in 2009, Leanne is best known for her educational prowess and precision cutting. Her style of work is clean, with attention to detail and a twist to inspire.. Read more

Jenny Pelter
Technical Director

Jenny Pelter has been setting the tone for the Westrow Artistic Team, fast becoming a colour afficionado since she joined the company at the age of 18. Since then, and under the tutelage of Creative Director Steve Rowbottom, Jenny has gone from strength to strength, finding a colour niche that has helped position the Westrow brand at the forefront of creativity and innovation. Jenny is now co-franchisee of Westrow’s eighth salon on Street Lane, North Leeds, with business partner Amy Lopez. She is also Technical Director of the Westrow Artistic Team and is constantly honing and toning her colour skills at a whole host of industry initiatives, including the L’Oréal Professionnel Colour Trophy awards, where she won the North East region category in 2010, and was a finalist in the North East region in both 2011 and 2012.. Read more