Online Appontment

Meet the Creative Team

The Westrow Artistic Team is constantly in demand, educating and innovating at events across the globe. Dedicated to discipline, the team is at the forefront of creativity and continually strives for excellence, pushing the boundaries in both contemporary cut and colour techniques that constantly push the creative boundaries.

The multi-award-winning team have won countless awards over the years – including the prestigious 2012 L’Oréal Colour Trophy Grand Final – and with so many accolades under their collective creative belt, the team strives for excellence in all areas and are world renowned on the creative and educational circuit as masters of their craft.

Creative Team

Steve Rowbottom
Creative Director

Since establishing the award-winning Westrow hairdressing group in 1987 with co-owner Marc Westerman, Steve Rowbottom has, as head of creative direction, taken the brand from strength to strength. Creatively-minded but commercially savvy, Steve is forward thinking in all areas integral to the evolution of the Westrow business, which celebrated 27 years this year, and currently has eight salons across Yorkshire with a 5,000 sq. ft. educational Academy in the heart of Leeds. Responsible for keeping the brand at the forefront of technical excellence, and with a dedication to discipline, Steve loves re-interpreting classic techniques, is committed to education and pushing the creative boundaries, and strives for excellence in all areas. Steve was Business Director of the Year at the 2012 British Hairdressing Business Awards.. Read more

Jenny Pelter
Technical Director

Jenny Pelter has been setting the tone for the Westrow Artistic Team, fast becoming a colour afficionado since she joined the company at the age of 18. Since then, and under the tutelage of Creative Director Steve Rowbottom, Jenny has gone from strength to strength, finding a colour niche that has helped position the Westrow brand at the forefront of creativity and innovation. Jenny is now co-franchisee of Westrow’s eighth salon on Street Lane, North Leeds, with business partner Amy Lopez. She is also Technical Director of the Westrow Artistic Team and is constantly honing and toning her colour skills at a whole host of industry initiatives, including the L’Oréal Professionnel Colour Trophy awards, where she won the North East region category in 2010, and was a finalist in the North East region in both 2011 and 2012.. Read more

Hollie Watson

A Senior Stylist and recently graduated L’Oréal Colour Specialist at Westrow 4-6 Thornton’s Arcade in the heart of Leeds city centre, Holly has become known for her ability to translate seasonal trends, executing them effortlessly to cater for he diverse needs of her client base. Renowned for her love of colour and session styling, Hollie’s work is classic with a touch of luxe.. Read more