Westrow has unveiled its stunning tenth salon in the West Yorkshire town of Bingley. Launched in July 2017 to coincide with the hairdressing group’s thirtieth anniversary, the new salon boasts an NYC-inspired salon design, with a contemporary interior, where exposed brickwork, pretty product displays and spacious styling zones allow for a relaxing, yet luxe experience.
Headed up by Franchisee Hayley Rae, Westrow Bingley boasts the same stylish, luxe interior that the Westrow brand has become synonymous with, while key design features ensure that the latest salon in Westrow’s portfolio enjoys its own distinct eclectic character.
Westrow Bingley remains true to its origins, retaining many of the original features of the building, including an exposed brick wall. This was a design choice led by both practical and aesthetic reasoning: utilising these original elements helped to ensure that the style of the salon evolved organically, while remaining within the financial budget, and at the same time created a very urban-inspired, loft-style salon interior that is both distinctive and full of character.
While original features dominate the main structure of the salon, the design details and furnishings within the salon are entirely original in character. It was important to both Westrow Bingley Franchisee Hayley and Westrow Co-Director Steve Rowbottom that the salon had a distinctly bespoke vibe. To create this feeling, luxurious bespoke furnishings – including an oversized modern chandelier – were custom-made for the salon. This impression of luxury and opulence exudes throughout the entire space, with plush blush-pink velvet armchairs filling the waiting area and a French antique dressing table in the centre of the salon adding to the air of exclusivity. A white Corian and bronze mirrored desk – inspired by the Givenchy store in Paris – stands boldly in reception, making the ultimate style statement to clients as they enter the salon.
At Westrow Bingley it isn’t just the aesthetics that are decadent: the salon has been designed to be a treat to all the senses. The backwash zone has been constructed in such a way that it creates a truly indulgent, spa-like experience for every client, boasting a private relaxation area, separate from the rest of the salon, with its own relaxing music, and three state-of-the-art backwash chairs which are fully-reclining and provide a full-body shiatsu massage. An experiential consultation area and deluxe retail zone complete the area that has been designed to create a truly luxurious experience for clients.
The latest Westrow offering marks an exciting development for both the Westrow brand, and for the residents of Bingley. Not only does Westrow Bingley offer locals a brand new salon with an effortlessly stylish and highly contemporary interior, but by bringing the award-winning hairdressing group to the area, Westrow Bingley is opening locals up to the entire Westrow concept – a concept that combines the highest level of hairdressing expertise with an experience of luxury and true indulgence.
Says Westrow Co-Director, Steve Rowbottom: “Westrow Bingley has already proved to be a huge success with clients in the local area and beyond. Its design aesthetic will become a blueprint for future Westrow salons and is a prefect reflection of our evolving interior style.”